From Fandom Trend to Economic Potential
Do you recall the last time you purchased a product to support your idol? Whether it was a small item worth a few tens of thousands of dong or a ticket costing millions, you demonstrated your affection and contributed to your idol's success.
Today, fans have various ways to support their idols, from simple actions like "streaming views," voting, donating, purchasing physical or digital albums, to organizing large-scale events dedicated to their idols.
However, in most cases, fans still play the role of supporters. The relationship between fans and idols is often "one-way," and the revenue idols earn is typically proportional to the size of their fandom communities.
This may not hold true in the future. With the emergence of technology, the fan-idol relationship is undergoing rapid changes, opening up opportunities for fans to gain financially. Blockchain technology and NFTs will enable fans to become part of the project and the artist's development journey.
Supporting idols while truly owning your support and earning money - how will this be realized through NFTs?
1. Exclusive Digital Collections
Imagine capturing a rare moment at your idol's event. You feel incredibly fortunate until a few days later when you discover that many social media users have reposted your video, some even adding their logos. You can't prove the "exclusivity" of your video.
This is where NFTs (Non-Fungible Tokens) can revolutionize the game. NFTs are digital assets stored on the blockchain—be it a song, video, or artwork.
What makes NFTs special is that each product attached to an NFT has a unique identifier and belongs solely to one owner. Unlike traditional collectibles, NFTs cannot be copied or counterfeited, as each code is uniquely verified on the blockchain.
Thus, if your video is converted into an NFT verified by the blockchain and stored, you will have exclusive and permanent ownership of this product. Similarly, you can own commemorative tickets, "superfan" badges, exclusive videos, rare images, limited edition recordings, artwork, digital signatures of your idol, and more, all visible to everyone.
But the most exciting part doesn't stop there. NFT owners can participate in secondary markets to complete their idol product collections transparently, quickly, and without worrying about counterfeit products.
Additionally, the unique nature of NFTs allows fans to exchange items like electronic event tickets (concerts, plays, movies), easily transferring tickets to others if unable to attend due to unforeseen circumstances.
Finally, a unique feature is that NFT owners can create smart contracts, generating royalties each time the NFT is resold, creating a significant revenue stream for those holding truly valuable NFTs.
2. When Fans Truly Become Part Of The Idol's Journey
No longer confined to the role of supporters, with NFTs, fans can genuinely become part of the projects their idols pursue, making the idol's development journey smoother and more impactful.
Suppose you're among the first to own your idol's debut NFT album. Ten years later, when your idol becomes globally famous, that unique album will become a valuable asset, showcasing your significant support for your idol.
This isn't unprecedented in traditional idol products; for example, a crystal-studded glove of Michael Jackson was auctioned for a record $190,000 in 2010. Today, thanks to NFTs, collecting and exchanging exclusive items related to idols has become much easier and more diverse.
It can be said that NFTs can help fans become actual "shareholders" in their idol's career by owning part or all of the work. This support is both transparent and motivates fans to continue accompanying the artist on their career path.
For platforms like Dagora, each NFT is not just a collectible but also a unique digital identifier, helping artists easily identify and appreciate their most loyal supporters.
Previously, direct support and accompanying idols were distant concepts, but in the future, NFTs can be considered transparent support from fans. Artists can freely create with support from fans, reducing dependence on entertainment companies, brands, or advertising contracts. The fan-idol relationship thus becomes a partnership, ensuring benefits for both parties.
3. Unique Experiences
Do you want to enhance your "idol-chasing" experiences? NFTs are the answer you're looking for. Thanks to this technology, there seem to be no boundaries for interaction forms with idols. Fans can not only preserve their affection in a personalized, transparent, and unique way but also have experiences unattainable through traditional idol-chasing methods.
Firstly, NFTs will help idols easily recognize their fans and see the support journey of their hardcore fans. Idols have an additional channel to connect with fans, understand their needs, and gain more motivation to continue developing their talents in the future. Notably, by identifying hardcore fans, artists can implement special activities and priorities such as exclusive event tickets, exclusive merchandise, exclusive meetings, and more.
Through NFTs, artists receive direct benefits from their creations without any intermediary control. With platform support, NFTs will exchange all benefits between fans and idols without being "diminished" by other fees.
Secondly, NFTs not only build bridges between idols and fans but also create connections among fans themselves. This helps fans have more tools to build communities, carry out idol projects together, and create more unique experiences among those with shared interests.
Finally, what makes NFTs more valuable is that they can be conveniently stored and collected without the hassle of arranging and searching like physical items. No matter how many times you move, you only need to access your NFT wallet to see your entire collection, no longer worrying about losing items during transportation.
Thus, with the unique idol-chasing experiences that NFTs bring, it's hard to list all the potential that idols and fans can have in the future.
Introducing Dagora: A Playground For The Next Generation Of Fandom
Anticipating the new trend in the idol industry, Dagora is an NFT platform creating a space for artists and fans to create, own, and connect, building communities that help promote Vietnam's creative community to the world.
At Dagora, artists can connect with their fan communities, and conversely, fans can become part of the creative ecosystem. Beyond merely purchasing products or participating in events as before, fans can now own part or all of the artist's work, becoming part of the idol's development journey.
Supported by the growing ecosystem of the Ninety Eight network, Dagora is a multi-chain NFT platform allowing users to buy, sell, exchange, issue, and collect NFTs through three main products: Marketplace, Launchpad, and Hotdrops.
Thanks to Dagora, not only is the artist's influence expanded, but fans also have more options to participate in the creative economy. NFTs on Dagora can increase in value over time, offering opportunities for collaboration and partnership between fans and idols while ensuring transparency and fan rights. No longer passive spectators, fans can become direct patrons, contributing to the artist's development and receiving special benefits.
Recently, Dagora launched the new version Dagora V2, marking a transition from a simple NFT trading platform to a space where both artists and fans can create, own, and contribute to the community. Many artists have joined this advanced platform, including Vi Khang, Hoàng Sym, Trần Ngọc Anh Khoa, Pjpo, Đá Số Tới, Chuột Sấm Sét, and more.
Dagora is one of the few pioneering platforms redefining how we experience, own, and contribute to the idol industry. Thanks to NFTs and blockchain technology, a new chapter in the relationship between artists and fans has opened, helping both parties write new success stories.