Technology, at its core, is not just about technical skills; it is about how systems are managed, how people collaborate, and most importantly, how ideas are transformed into sustainable value.
Technology Is A Collective Product
An AI application may process millions of data points in seconds, but it holds little value without a team that understands users deeply. The power of technology lies in how it is used and embraced by people. To achieve that, you need designers to shape optimal user experiences, strategists to guide the product, marketers to bring it to market, and storytellers to forge emotional connections. Without these pieces, technology risks remaining locked inside the laboratory.
In Japan, major tech companies are no longer exclusive playgrounds for engineers. They have built ecosystems where non-technical roles: strategists, marketers, designers, storytellers; work in unison to transform ideas into products that resonate. Collaboration and adaptability have become the cornerstones of innovation. Engineers need strategists to set direction, marketers to launch products, and cultural or language specialists to ensure technology is not only “accurate” but also “human.”
Reazon Holdings: A Conglomerate Born From Multi-Disciplinary Strength
One clear example is Reazon Holdings, a Tokyo-based Conglomerate startup. With a team of more than 750 employees worldwide, the company develops mobile games, runs digital entertainment channels, operates a food delivery app, and conducts research on AI and robotics.
Behind every product stands not only engineers but also strategists, marketers, content creators, and cultural experts who ensure the product connects with its audience. Even in investment, Reazon supports global startups primarily based in Japan and Vietnam not only with capital but also with management advice and operational optimization.
This proves that professionals from “outside the industry”: finance, media, business management, play roles as crucial as engineers. They are the links that ensure technology not only runs precisely but also comes alive, closer to daily life.
As of September 2025, Reazon employs over 750 staff and operates globally. From Tokyo, it has expanded across Asia, first to Singapore, then Malaysia, and most recently Vietnam combining business growth with the search for investment opportunities. (source: Reazon Holdings)
Beyond its products, Reazon has also cultivated a flat and open corporate culture, where employees are encouraged to speak up and take risks, learning from both successes and failures. This entrepreneurial spirit extends to hiring: the company looks for creative, ambitious, and resilient candidates ready to grow with Reazon.
New hires undergo a structured On-the-Job Training (OJT) program lasting one to six months, rotating across different skill areas. Training covers company culture, communication, professional conduct, data security, teamwork, problem-solving, logical thinking, content creation, advertising basics, data analysis, AI, and even risk management. Beyond internal training, Reazon sponsors employees to attend external workshops or seminars during work hours, provided they share their learnings with colleagues.
Reazon also invests heavily in nurturing young talent. Since 2020, it has hosted an annual internship program called EDGE, a three-day business contest where outstanding students pitch disruptive ideas and receive direct mentorship from executives. More recently, Reazon launched a three-day technical hackathon for aspiring data and AI engineers, challenging students to apply cutting-edge technologies like ChatGPT to real-world business solutions. These initiatives not only give students valuable experience but also expand Reazon’s talent pipeline and strengthen its image as a dynamic employer brand.
When “Non-Tech” Becomes “Tech”
If Japanese technology is renowned for precision and reliability, then non-technical professionals contribute flexibility and creativity. At first glance, these qualities seem contradictory, yet together they create extraordinary strength.
A product strategy may be laid out years in advance, but multi-disciplinary perspectives allow it to adapt quickly to market changes. A design may be refined to the smallest pixel, but cultural sensitivity ensures it feels natural and intuitive to global users.
That is why the definition of a “tech professional” is shifting. It no longer refers only to coders or hardware engineers; it now includes content creators, marketing specialists, and cultural storytellers. In today’s world, technology must not only work seamlessly but also be understood, loved, and trusted.
What Does It Take?
To enter Japan’s digital ecosystem, non-tech professionals do not need to write code, but they must meet several key conditions.
- First, they need a basic understanding of technology—what problems a product solves and how to translate technical language into accessible insights.
- Second, they require cross-cultural communication skills. Japan values precision and etiquette, while teams are increasingly international, demanding people who can bridge diverse ways of working and thinking.
- Third, they must bring strategic thinking and collaborative ability. Non-tech professionals do not replace engineers; they complement them with management, creativity, and marketing expertise that help technology reach the market.
- Finally, they need a spirit of continuous learning, ready to update knowledge and skills in a fast-changing landscape. Internal training programs at Reazon Holdings, ranging from AI and data analytics to soft skills, demonstrate that Japanese tech companies also expect non-tech staff to evolve in step with technological progress.
What Opportunities for Vietnamese Professionals in Japan?
What stands out today is the meeting of Japanese discipline with Vietnamese dynamism, opening new opportunities. The Japanese bring structure and consistency; the Vietnamese contribute flexibility and creativity. Together, these energies create a unique synergy.
At Reazon, this combination not only strengthens internal teams but also drives its investment activities in Vietnam. Reazon is actively pursuing opportunities by hiring Vietnamese staff and leveraging the synergy between Japanese discipline and Vietnamese creativity, shaping long-term growth across markets.
Vietnamese professionals contribute not just technical skills but also multi-disciplinary perspectives—from management and consulting to communication—that enable Japanese technology to go further and reach wider markets.
The successful discussion with Reazon Holdings’ leadership at Vietcetera Goes Abroad in Japan last year set a meaningful foundation for continued connections between Japanese and Vietnamese audiences at this year’s Vietcetera Open.
Conclusion
Technology in Japan will continue to grow with its hallmark speed and precision. But for it to truly impact society, it requires the participation of many different kinds of professionals.
Non-tech professionals are no longer exceptions; they are becoming essential. And in this journey, Vietnamese talent with creativity, adaptability, and resilience are proving themselves as co-creators, helping to shape a future of technology that is more multi-disciplinary, cross-cultural, and profoundly human.
We look forward to continuing this conversation during Session Elevating Vietnam’s Global Standing Through Professional Success at Vietcetera Open 2025 — where Vietnamese professionals working in Japan will share how they transcend borders and build impactful careers.
Register HERE to be part of the journey.
Returning to Tokyo with a brand-new look after its debut in September 2024, Vietcetera Open is more than just a gathering space. It offers meaningful connections, practical opportunities, and tangible value for the Vietnamese community in Japan, while also contributing to the global visibility of Vietnam’s national brand.
(1) Conference
- Time: 13:00 – 17:00 (JST) | September 27, 2025
- Place: 4F Akasaka Intercity Conference Center, 1-8-1 Akasaka, Minato-ku, Tokyo
(2) Networking Reception
- Time: 18:00 – 21:00 (JST) | September 27, 2025
- Place: Two Dogs Taproom, ARIES Bld. 2F, 3-15-24 Roppongi, Minato-ku, Tokyo
Special thanks to our sponsors & partners for accompanying us in this event:
- Title Sponsor: FPT Japan- Program Sponsor: Reazon Holdings, Money Forward & Tokyo Corporation- Engagement Partner: Vilasia- Travel Partner: Vietjet Air- Strategic Partner: Solara & Co- Communications Partner: VANJ - Vietnamese Academic Network in Japan, VYSA (Vietnamese Youth and Student Association in Japan), Cộng đồng DHS Đông Du, Overseas Vietnamese, FTU Alumni in Japan & Legacy Brand.