When Vietnamese businesses set their sights on international expansion, the journey is often marked by both ambition and uncertainty. Questions arise: Who can help us understand the market? Who can connect us to the right people? How do we tell our brand story in a way that resonates locally but scales globally?
AB Marketing Consultancy was founded with the vision to answer exactly these questions. Based in Melbourne and led by Anna Vu, a strategic marketer with over 12 years of experience across branding, international marketing, and cross-cultural communication, AB Marketing Consultancy has quickly positioned itself as a trusted partner for Vietnamese businesses entering the Australian market—and vice versa.
Anna is also Vice President of Global Viet Women (GVW), a global non-profit supporting Vietnamese women in leadership and entrepreneurship, which reflects her broader commitment to both business and community development.
What Sets AB Marketing Consultancy Apart
AB stands out through its deep Cross-Cultural Expertise, Bespoke Strategy & Connections, and Community-Led Growth. Combining market knowledge, a strong local network, and a commitment to social impact, AB helps Vietnamese brands expand with clarity, connection, and purpose.
Empowering Vietnamese Brands to Go Global
AB Marketing Consultancy was born from a simple yet powerful mission: to help Vietnamese businesses confidently enter and thrive in the Australian market and vice versa, to support Australia businesses navigate and explore the Vietnamese market.
In just over a year, AB Marketing Consultancy has built a name as a strategic partner in the Australia–Vietnam business landscape with a wide range of government and industry networks.
With deep roots in both cultures, AB delivers more than marketing—it delivers context, connection, and clarity.
“We’re not just consultants,” Anna shares. “We are cultural translators, growth strategists, and your first ally in a new market.
Vietcetera Goes Abroad – Australia | Melbourne, March 2025
In March 2025, the firm proudly served as a Program Sponsor for Vietcetera Goes Abroad Australia, helping spotlight overseas Vietnamese talent and business potential at the prestigious State Library of Victoria. We worked hand-in-hand with Vietcetera team in Vietnam as a strategic partner, helping shape the concept, content, and execution of the program on the ground in Melbourne. Our key contributions included:
- Contribute to design a localized event program tailored to the Australian audience, including talk shows, panel discussions, and networking segments.
- Facilitating connections with the Vietnamese business community in Australia — from F&B entrepreneurs to startups in tech, retail, and education.
- Support and spread the communication and navigate PR’s risks in a new market to ensure a smooth, professional experience that reflects the positioning of both brands.
Tourism Roadshow of Central Vietnam - September 2024
In September last year, AB played a key role as a Conference Consultant in organizing the Tourism Roadshow of Central Vietnam at Intercontinental Hotel Melbourne, connecting provincial authorities with leading Australian travel corporations and trade associations.
- Message Strategy & Program Development: Ensured the messaging resonated with the preferences and behaviors of Australian audiences
- Partner Ecosystem Engagement in Australia: Invited and secured participation from 100+ stakeholders, including:
- Leading outbound travel companies from Melbourne & Sydney
- Local tourism associations, MICE operators, Australian business representatives, and the Vietnamese business community in Australia
These collaborations are more than milestones—they’re proof of AB’s positioning as a reliable bridge between Vietnamese delegations and Australian opportunities.
Business Tours That Open Doors
One of AB’s signature services is the Leadership Training & Business Tour for Vietnamese CEOs (facilitated in quarterly)—a 6-day experience blending training, market immersion, site visits, and strategic networking with government bodies, trade groups, and private sector leaders across Australia (Melbourne/ Sydney/ Adelaide/Perth or Brisbane).
From learning sessions on international business etiquette to tailored business matching, the tour helps Vietnamese leaders not just visit Australia—but enter with intent and clarity.
Beyond Business: Empowering the Global Vietnamese Community
In addition to her leadership at AB Marketing Consultancy, Anna Vu also serves as Vice President of Global Viet Women (GVW) – an international non-profit community based in Australia that connects and empowers Vietnamese women worldwide.
Founded by a global group of Vietnamese women professionals and entrepreneurs, GVW aims to amplify Vietnamese women’s voices and leadership across borders, with active chapters and members in Australia, the U.S, France, Japan, Singapore, Vietnam and beyond.
In Australia, GVW frequently hosts workshops, career mentorship events, and business networking sessions—many of which are co-organized and supported by AB Marketing Consultancy. These initiatives reflect Anna’s broader vision: to grow not only brands, but also communities.
The Vision Ahead
As economic ties between Australia and Vietnam continue to deepen, AB Marketing Consultancy stands ready to support more Vietnamese organizations in writing their global success stories—starting right here in Australia.
“Vietnamese businesses are resilient, innovative, and ready for the world,” says Anna Vu. “Our job is to help them take that next step—strategically, proudly, and with a partner they can trust.”
Ready to expand to Australia?
Whether you're planning a market exploration trip, seeking local insight, or preparing for your global debut—AB Marketing Consultancy is your trusted guide to go further, faster.
- Email: info@abconsultancy.au
- Website: www.abconsultancy.au
- Head Office: Level 2/21-31 Hall St, Moonee Ponds VIC 3039