Hannah Olala, whose real name is Hannah Nguyen, is best known as a beauty blogger. With over 800,000 followers on TikTok, she is a leading content creator in Vietnam’s beauty industry. She frequently shares insights into her personal life, beauty tips, and product reviews.
Hannah has extensive experience in the cosmetics and fashion sectors. She previously served as the General Manager at VinDS Beauty and was the exclusive distributor for the AHC brand in Vietnam. Currently, she manages her own cosmetics and beauty company.
In May, Hannah became a member of UNICEF's Global Donor Council, dedicated to improving the quality of life for children, particularly girls. In this episode of Have A Sip, she discussed her career development as a content creator.
Women can have both “Goodness” and “Beauty”
There is a common perception that a woman who is consistently well-groomed and beautiful may not be taken seriously in her professional pursuits. Additionally, many believe that successful women often struggle in their personal lives. Hannah Olala challenges these stereotypes, asserting that women can successfully balance their careers, family lives, and appearance.
Life does not always necessitate significant trade-offs. We can achieve multiple goals simultaneously if we believe in our abilities. Hannah's personal brand is a testament to the fact that women are capable of thriving in all aspects of life.
Making beauty accessible by offering affordable products
Hannah Olala's journey in Social Commerce began with a mission to deliver genuine value to her followers. Upon returning to Vietnam, she noticed that the cosmetics market was a rip-off and plagued with fake products. This is why she had been working hard to offer high-quality products at more affordable prices.
Hannah conducts livestream sessions not only to sell products but also to share her extensive knowledge and experience in beauty. She believes that by providing real value, she can build lasting trust and loyalty among her followers. This dedication drives her to continuously develop and perfect her channel, ensuring it remains a reliable resource for her audience.
Sustainable Development: The key to Shoppertainer's success
Hannah emphasizes that credibility is crucial for success in the era of Shoppertainment. She maintains consistency in her lifestyle and content to build trust among her followers. Her slow but sure progress has fostered a loyal community that supports the products and services she endorses.
In addition to her focus on quality products and customer service, Hannah personally tests and carefully selects products to ensure her followers receive the best. She has also invested in a professional customer service system to swiftly and effectively address customer issues, creating a positive and memorable shopping experience.
Staying true to your purpose
Hannah Olala lives by the question: "What am I doing this for?" This question kept her stay focused despite the challenges in her field, which is still emerging in Vietnam. Whenever she faces difficulties, she always refocuses on her original goal.
For example, when she started as a Key Opinion Leader (KOL), her primary aim was not commercial success but to help Vietnamese women beautify themselves safely and effectively. In all her work, her main aim is to create positive value for her audience and improve the community.
Watch the full episode here: