Just 1 day away, Vietcetera Open LA 2025 will take place at the Los Angeles Performing Arts Conservatory, right in the heart of Hollywood. More than an entertainment capital, LA is where many Vietnamese stories begin, stories of ambition, connection, and belonging.
With the theme "Made of Vietnam: Local roots, Global stories.
Celebrating outstanding Vietnamese voices worldwide through stories of creativity, art, culture, and business" this year’s event looks at three key ideas: Identity as a strength, Global breakthroughs, and Vision for the future.
Here are 12 speakers and creators who are shaping how the world sees Vietnam, through business, art, food, and culture.
When Branding Meets Identity
In today’s world, difference matters. Whether it’s a personal brand or a national one, authenticity and strategy go hand in hand.
Chris Do – CEO & Founder, The Futur
An Emmy-winning designer and founder of The Futur, Chris Do has inspired millions of creatives.
At Vietcetera Open LA, he’ll share insights on Personal Branding - how design thinking can build long-term success, and how Vietnamese creatives can turn their cultural roots into global opportunities.
Scott Ly – Actor
Known for his role as Sinh in Netflix’s A Tourist’s Guide to Love, Scott Ly represents a new wave of Vietnamese-American actors who tell stories in their own voice.
He’ll talk about how discipline, empathy, and a “Vietnamese charm” have shaped his career, showing that identity can be one’s strongest advantage.
Music, Art, And Entertainment: A Global Roundtable
Vietnamese creatives are making bold global moves across entertainment and the arts. This roundtable features four industry leaders shaping spaces, visuals, and opportunities for Vietnamese and Asian artists worldwide.
Dan Nguyen (Demonslayer) – Visual Artist, Creative Director, Curator, DJ & Music Producer
From Boiler Room Saigon to Union Station LA, Dan bridges sound, visuals, and memory to craft immersive cultural experiences. He’ll share how to curate environments where music, art, and Vietnamese heritage merge into one contemporary narrative.
Johnny D. Nguyen – Co-Founder & CEO, VietQ Media
Johnny is building media platforms that celebrate Vietnamese subcultures — from indie music to visual arts. His talk will highlight digital storytelling strategies, stage-building for Vietnamese artists, and brand opportunities in the content era.
Tim Le – Festival Director, Goldenvoice/AEG
As the mind behind major global music festivals, Tim knows how to bring Asian culture to mainstream stages. From backstage logistics to lineup strategy, he’ll discuss empowering Asian (including Vietnamese) talent to reach international audiences — offering a strategic look at the live entertainment industry.
Thai Nguyen – Fashion Designer, TV Host & Author
Thai Nguyen has transformed the áo dài into a global fashion statement — sophisticated, modern, and culturally rich. At Vietcetera Open LA, he’ll share how couture can serve as a powerful storytelling tool that connects heritage with pride for the Vietnamese diaspora.
Voices From Creativity And Education
Vietnamese identity isn’t just about preserving traditions, it’s about evolving them through creativity, intellect, and education.
At the intersection of creativity and learning, Chuong Bui – Co-Founder & Partner, Counsel for Creators LLP , and Trang Trinh – Concert Pianist, Educator, Executive Director, Chapel Sound Art Foundation – will offer an inspiring conversation on how art and knowledge can nurture the next generation of creative Vietnamese minds.
Chuong Bui will explore how legal and creative frameworks can empower artists and entrepreneurs.
Trang Trinh, known for her work blending music performance with education and social impact, will discuss how music can build community, foster education, and connect generations of Vietnamese worldwide.
Business And Food: Everyday Ways To Tell A Story
Food and business are powerful ways to share culture and they’re also about vision and entrepreneurship.
Andy Nguyen – Restaurateur & Entrepreneur
From Little Saigon to international collaborations, Andy Nguyen shows how food can tell a story. He’ll discuss how to build creative restaurant concepts, collaborate with brands, and grow with community support.
Vision For Vietnam
Tran Tue Tri – Co-Founder & Senior Advisor, Vietnam Brand Purpose
With nearly three decades of experience at global corporations, Tue Tri brings a strategic view of how Vietnam can build and share its national brand.
Through her research and book Brand Vietnam – The Moment, she explores how culture, creativity, and economy can work together to shape a “Brand Vietnam” that’s distinctive yet globally relevant.
The event will be guided by Hao Tran, CEO of Vietcetera, and Thuy Minh, CCO of Vietcetera — leading audiences through stories of “Vietnam to the World.”
Next on the itinerary, Vietcetera Open journey lands in Los Angeles, the vibrant melting pot of the Vietnamese community. Vietcetera Open LA 2025 is a half-day event that will spotlight inspiring Vietnamese voices in the US, featuring powerful stories of identity, creativity, and cultural impact on the global stage.Date & time: 9 AM - 1 PM (UTC -7) | October 18, 2025
Location: Los Angeles Performing Arts Conservatory, 1534 Highland Avenue, Hollywood, CA 90028The event is a lead-in to Sketch A Rose - Hà Anh Tuấn Live Concert in LA, marking a historic milestone as the first-ever performance by a Vietnamese artist at Dolby Theatre, the legendary venue for the Oscars.*Last chance to get Sketch A Rose - Hà Anh Tuấn Live Concert in LA tickets via Vietcetera Open LA 2025.
Get the ticket here.