After more than three weeks of activities from Virtual 5AM Fun Run and Heritage Race at Hồ Văn (Temple of Literature), the journey of 5AM Eye-conic Hanoi concluded with a memorable sunrise event at the Imperial Citadel of Thang Long on November 1.
In the early autumn mist, the thousand-year-old capital woke up to a harmony of music, sports, and culture, brought to life by a community that chooses to “wake up early to live differently.”
A Journey Of Energy And Connection
To reach the sunrise at Imperial Citadel of Thang Long, 5AM Eye-conic Hanoi built a meaningful community program, encouraging participants to maintain healthy habits through the Virtual 5AM Fun Run, and to start each day with renewed energy.
If the 5AM Run is a familiar tradition that promotes wellness, the new Heritage Race in Season 3 invited participants to explore Hanoi through three themes: History, Culture & Sports, and Culinary.
3 Tracks, 19 Locations, and 19 unique hallmarks of Hanoi created a one-of-a-kind heritage journey.
The Mark Of Have A Sip Book Club: Hanoi Through The Reader’s Eyes
Have A Sip Book Club at Hồ Văn’s cultural reading space was an essential part of 5AM Eye-conic Hanoi’s spirit.
With the theme “Hanoi Through the Reader’s Eyes”, the Sunday afternoon gathering invited literature lovers to explore a Hanoi both familiar and new through the perspectives of writer Nguyễn Trương Quý, who has spent years capturing the beauty and distinct character of the ancient Thăng Long capital.
Supported by the Center for Cultural and Scientific Activities, Temple of Literature, and LASEN Folk Art, the event featured engaging workshops using traditional materials, making this edition of Have A Sip Book Club a heritage-infused experience in the autumn air of Hanoi.
A heartfelt thanks to the People’s Committee of Hoàn Kiếm Ward, the Management Board of Hoàn Kiếm Lake and the Old Quarter, and the Vietnam Fine Arts Museum, whose support made the 5AM journey smooth and fulfilling.
Also thanks to our partners: City Sightseeing Hanoi, LASEN Folk Art, Meliá Hanoi, Ngoặm, Cộng Cà Phê, H Café, Phở Cuốn Hương Mai, Quán Cầm, Cốm Bảo Minh, Ngự Viên Heritage, and Số Đỏ Coffee, for creating unforgettable experiences with 5AM Season 3.
A Fiery Spirit Amid Hanoi’s Chilly Morning
By 4 a.m., despite the drizzle and cold breeze, thousands of attendees had already gathered at the Imperial Citadel of Thăng Long.
Especially, just before 5 a.m., runners from The Hanoi Run Club completed a 5 km challenge to reach the Citadel and received their 5AM medals, kickstarting a morning full of vitality.
Attendees enjoyed exciting activities such as double-decker sightseeing rides, electric motorbike heritage tours with Honda ICON e:, hot coffee from Là Việt Coffee at the 5AM Lounge by Meliá Hotels & Resorts, and various brand experiences at booths, setting the tone for a dynamic sunrise celebration.
Unforgettable “Eye-conic” Moments
Though the rain kept falling, it only made the experience more memorable for everyone at Imperial Citadel of Thang Long.
The powerhouse lineup featuring SOOBIN, Binz, Rhymastic, Cường Seven, APJ, and other talented artists like TUIMI, Nguyễn Hùng, HAKIEM, NOMOVODKA, turned the rainy dawn into a blazing concert of passion and creativity.
For its first time in Hanoi, the city of art and heritage, 5AM connected with creative individuals and cultural organizations that embody the capital’s distinctive Eye-conic spirit.
Among them was Nguyễn Kiên, Co-founder of Hanoi FM Cultural Project and Museum Night at the Vietnam Fine Arts Museum, who served as 5AM’s Creative & Content Partner this year. He helped develop content concepts and link heritage sites and cultural spaces, as well as connect with artistic collectives such as Urban Sketchers Vietnam.
A Milestone In The Capital’s Creative Journey
5AM Eye-Conic Hanoi coincided with a major milestone: on October 16, 2025, Hanoi officially announced its plan to integrate cultural industries into its vision as a “Creative City”, positioning creativity as a sustainable growth driver.
This affirmed Hanoi’s direction, culture is not only heritage to be preserved, but a resource to build the future.
Events like 5AM, where music, sports, art, and lifestyle intersect, are vivid examples of “creativity born from heritage”, proof that a thousand-year-old city can constantly reinvent itself.
Conclusion
5AM Eye-conic Hanoi exceeded expectations, becoming a cherished milestone.
Heartfelt thanks to all the audiences, artists, and partners who helped write this new chapter of awakening.
See you at the next stops on the 5AM journey, where the sunrise spirit continues across Vietnam, blending music, sports, culture, and art in every city it reaches.
Here are some moments from the event:
5AM is Vietnam’s first sunrise music event, co-organized by Vietnam Airlines, SpaceSpeakers Group, and Vietcetera. After its success in Ho Chi Minh City and Da Lat, Season 3 comes to Hanoi, welcoming a new morning in the thousand-year-old capital through music, movement, and culture, under the theme “Eye-conic Hanoi.”
Special thanks to our sponsors & partners for accompanying us in this event:
- Gold Sponsors: Saigontourist Group & PVcomBank
- Silver Sponsor: Honda Vietnam
- Wellness Partners: AIA Vitality, Meliá Hotels & Resorts
- Supporting Partner: BIODERMA
- Natural Mineral Water Partner: La Vie
- Exclusive Smartwatch Partner: Garmin Vietnam
- Sustainability Partner: Cocoon Vegan Cosmetics
- Booth Partners: Greenfield Dental, TH Truetea, Andros, Kohyam Hảola, Matcha Vibe, ONOFF, Cộng Cà Phê, Boost Juice, iHealth Trường Nhân, GULU
- Gift Partners: Là Việt, DHC, Ru9, Bánh Cốm Bảo Minh, Coolmate, Face Wash Fox, Hanoi Sightseeing
- Ticketing Platform: CTicket
- Mobility Partner: BE Group
- Media Partners: Hà Nội FM, Hà Nội Trải nghiệm Mới, The Hanoi Run Club, Nhã Nhạc, Hanoi Dreamers, Insight Mất Lòng & Ngoa Media