159 Vietnamese enterprises will participate in THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential food and beverage trade show, taking place from 27–31 May 2025 in Bangkok.
Vietnam’s presence at the event marks a 10.41% year-on-year increase, up from 144 exhibitors in 2024.
Vietnamese companies — including longstanding participants such as Vinamilk, Trung Nguyên Legend, Acecook Vietnam, Tràng An, and Vĩnh Hoàn Corporation — will showcase a wide array of products. These range from rice with geographical indications (Lotus Rice, Sunrises, South Mekong), coffee, coconut nectar from Trà Vinh, and bird's nest from Cần Giờ island, to candies, juices, dried fruits, coffee, herbal teas, and ready-made meals in both dry and frozen formats.
This year’s edition will host 3,233 exhibitors across 6,205 booths from over 57 countries, spanning East Asia, ASEAN, the EU, the US, Australia, Latin America, and the Middle East.
Mr. Mathias Kuepper, Managing Director and Vice President of Koelnmesse Asia Pacific, reaffirmed the show’s strategic role as Asia-Pacific’s central meeting point for the global food and beverage industry.
This year, THAIFEX – ANUGA ASIA 2025 will place a strong focus on connecting entrepreneurs with major food and beverage megatrends, such as plant-based products, sustainable goods, functional foods, and organic agricultural products — all of which align with the rapidly growing demand in markets such as Europe and China.
Participation in THAIFEX ANUGA 2025 enables Vietnamese firms to stay abreast of global F&B trends and adapt products to evolving market demands.
The Investment and Trade Promotion Center of Hồ Chí Minh City (ITPC) will also attend the fair to support Vietnamese enterprises in building networks and expanding their reach.
Additionally, 23 hosted buyers from Vietnam will be joining this year’s event — a 40% increase from 2024 — signaling intensified efforts to foster cross-border trade ties.
Nearly 80% of participants in the Hosted Buyer Programme will be first-timers, including key players from Indochina and Southeast Asia, as well as global retailers such as AEON (Japan), Angliss (Hong Kong), and Choithrams (UAE). Their presence underscores the fair’s growing significance in unlocking market access and facilitating regional partnerships.
“With the strong collaboration of both domestic and international partners — including the Thai Chamber of Commerce and Koelnmesse Germany — THAIFEX – ANUGA ASIA 2025 will be more than just a trade show. It will serve as a regional hub for business collaboration,” said Ms. Sunanta Kangvalkulkij, Director-General of DITP.
The 2025 edition is expected to attract over 90,000 trade visitors and 2,000+ hosted buyers, with projected trade value reaching 98 billion baht through immediate and upcoming deals.
About THAIFEX - ANUGA ASIA 2025
Jointly organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC), and Koelnmesse, THAIFEX - ANUGA ASIA 2025 promise a dynamic week of discovery, networking and opportunity for global food and beverage stakeholders.
Date: 27 - 31 May 2025
Location: IMPACT, Muang Thong Thani, Bangkok, Thailand
For more information about THAIFEX - ANUGA ASIA 2025, please visit this website.
Visitors are highly encouraged to register HERE