Kỷ nguyên shoppertainment: mua sắm kết hợp giải trí - Giang Nguyễn, GĐ Cao cấp TikTok Shop Việt Nam

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Let's welcome Ms. Giang Nguyễn, Cluster Head of Health & Beauty, TikTok Shop Vietnam at TikTok Shop Vietnam, to Vietnam Innovators.

Being present in Vietnam for over a year, TikTok Shop has swiftly pioneered the Shoppertainment trend, transforming into an engaging shopping space that combines entertainment for users. It has opened up numerous growth opportunities for businesses, brands, and the community of content creators.

Ms. Giang Nguyễn will share insights into TikTok Shop's impressive journey in Vietnam, along with strategies for Shoppertainment, KOC/KOL collaborations, and support for local businesses in digitizing content and sales approaches. Discover how TikTok Shop has turned the online shopping experience into a unique entertainment journey. Tune in to catch up with the innovation and success of TikTok Shop in the Vietnamese market.

Listen to this episode at:
► Vietcetera Podcast: https://vietcetera.com/vn/podcast/vietnam-innovators-tieng-viet/ky-nguyen-shoppertainment-mua-sam-ket-hop-giai-tri-giang-nguyen-gd-cao-cap-tiktok-shop-viet-nam-s422
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