Google's Director: How AI disrupts marketing world in Vietnam - James Lange, GGL Vietnam | EP 353

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As of April, Vietnam recorded 104.7 million mobile broadband subscriptions, marking a 14.4% increase compared to the same period last year (VnExpress, 2025). This clearly reflects the growing dominance of mobile-first behavior among consumers. In response, Google is adapting its advertising solutions to better align with local user habits. From integrating Click to Zalo and YouTube Shopping to applying AI in ad optimization, these strategies are designed to help businesses reach their customers more effectively in a digital landscape increasingly centered around mobile devices.

In this week’s episode of the Vietnam Innovators podcast, we speak with James Lange, Customer Solutions Director, Google Vietnam. With over 15 years of experience leading digital growth initiatives across the US and Asia, James is a key figure in driving the adoption of AI-powered marketing solutions among Vietnamese businesses. In conversation with host Hao Tran, he shares strategic perspectives on how Google is localizing its technologies to support Vietnam’s digital transformation.

If you're a marketer looking to better understand how to reach Vietnamese consumers, don’t miss this episode of Vietnam Innovators.

Thank you Google Vietnam for accompanying Vietnam Innovators. Vietnam has one of the fastest-growing digital economies in Southeast Asia. By establishing a local office, Google aims to provides a platform for businesses to advertise their products and services through various ad formats, including search, display, and shopping campaigns. Now, in collaboration with Vietnam Innovators Digest, Google provides in-depth analysis of Vietnam's digital landscape—covering apps, gaming, and e-commerce, while showcasing how businesses can achieve sustainable growth through Google's advanced advertising and technological solutions.

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