Google’s Industry Head: How Vietnam’s Culture Reaches the World? | Rafael Scislowski | EP 358

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In just a decade, YouTube in Vietnam has grown into a vibrant creator community with more than 140,000 channels crossing 10,000 subscribers. Over half of the watch time for Vietnamese content now comes from international audiences, proving its global appeal. At the same time, the platform has become an economic engine, helping creators turn passion into sustainable careers (Internal Data YouTube).

This influence has made YouTube the heart of Vietnam’s digital culture. From pho and banh mi to music, travel and gaming, every field has found its voice and community on the platform. For brands, it is no longer just a place for visibility but a trusted environment to build long-term connections with audiences.

In this week’s episode of Vietnam Innovators (English Edition), we sit down with Mr. Rafael Scislowski, Industry Head, Google Vietnam. From global case studies like Red Bull to real-world practices in Vietnam, Rafael shares how brands can leverage YouTube’s creator ecosystem to turn attention into trust and trust into real business impact.

Tune in to learn why YouTube – together with its growing creator community – not only reflects Vietnam’s digital culture but is also shaping the nation’s presence on the global stage.

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